Creative Insights

An intimate reflection on the true origin of creativity: the experience of feeling different. Before producing ideas, the creative builds themselves from that distance to the norm. What first hurts—not belonging—can become freedom and raw material. Creativity doesn’t begin with doing, but with being. And being different, inevitably.

Critical thinking is the superpower that enables children and teenagers to question, argue and decide better. Through key questions, they develop autonomy, personal judgment and the ability to face social pressure, information and real-life problems with clarity, responsibility and greater freedom.

“Key questions” transform everyday conversations into powerful tools to develop children’s critical thinking, creativity, and decision-making. No extra activities or resources are needed—just better questions that open new ways of thinking and help children explore, reflect, and grow.

This article introduces the first Rabbit Hole from The Other: a format designed to expand creative thinking through connected concepts. Across five “falls,” it explores how language shapes perception. Access is free via subscription to The Golden Nose, where new Rabbit Holes will be released regularly.

The Other is the new ByBa Library: a curated collection of conceptual pieces designed to expand creative thinking. Featuring two formats—Papers and Rabbit Holes—it offers unusual, high-value content for creative minds. All documents will be free, accessible through subscription to The Golden Nose. The library launches April 5th with its first titles.