Creative Insights

Creativity doesn’t use the creator—the creator is the raw material. This piece presents an identity-based view of creativity, where thinking, feeling, and perceiving form the real workshop. Everything you absorb becomes part of your system. Working on creativity ultimately means working on yourself as living, ever-changing material.

The third part of Key Questions tackles the biggest educational challenge: sustaining critical thinking when it questions our own rules. Through practical strategies, it helps parents manage relationships, transform conflict into learning, and support children in developing autonomy, judgment, and decision-making skills in a complex environment.

A critical ode that dismantles the idea of talent as an explanation for creativity. Through 47 arguments, it reveals how this concept blocks learning, hides process, and restricts creative access. In contrast, it proposes a view of creativity as practice, system, and action—accessible to all and grounded in development rather than innate gifts.

An intimate reflection on the true origin of creativity: the experience of feeling different. Before producing ideas, the creative builds themselves from that distance to the norm. What first hurts—not belonging—can become freedom and raw material. Creativity doesn’t begin with doing, but with being. And being different, inevitably.

Lantern is the new ByBa Observatory of Creativity, Curiosity and Culture. It listens to global conversations about creativity and cultural change, transforming social signals into insights and research reports. By observing how ideas circulate in society, Lantern aims to illuminate emerging patterns and questions shaping creativity today. Access to its reports will soon be available through The Golden Nose.