Creative Insights

  1. Read more: Lionel Messi - ByBa analyses his creative mind.
    Lionel Messi - ByBa analyses his creative mind.

    Lionel Messi - ByBa analyses his creative mind.

    Most accounts of Lionel Messi begin with goals, titles and records. ByBa proposes a different approach: reading his play as a creative system. His ability to detect micro-asymmetries, reshape time, attract opponents and produce possibilities can be examined through creative biases, UR ByBa, the four spheres and the generative grammar of creativity operating directly on the pitch before our eyes.

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  2. Read more: What Is Creativity?
    What Is Creativity?

    What Is Creativity?

    Creativity is the ability to generate responses that are both new and useful. Far from being a gift reserved for a few or a skill exclusive to artists, it is a universal human capacity that can be developed. In this ByBa Cortex node, we explore what creativity really is, why it matters, and how it expands human possibilities.

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  3. Read more: Emotional Core
    Emotional Core

    Emotional Core

    Emotional Core is a ByBa creative game that invites us to transform objects, ideas or problems by changing the emotion from which we perceive them. The dynamic asks you to choose a thing, identify its first sensation, replace it with another feeling and reformulate its function or existence from that new emotional bond. A playful way to feel differently and create differently.

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