"If only I’d had these prods earlier, I might’ve solved relativity and figured out what to do with my hair!"

- Albert Einstein

"If I could be creative, I’d love to train with these products..."

- AI

"I really enjoy not doing what I’m told to do. And ByBa’s products make it all so much easier..."

- Eve
  1. Read more: Creativity & War
    Creativity & War

    Creativity & War

    War flattens more than cities.
    It crushes the everyday creativity people need to adapt, imagine, and rebuild their lives—especially children. In this Sunday Blooming Reading, Blithe Ernst reflects on how war silences imagination, reduces life to survival, and replaces curiosity with vigilance.
    Not all creativity thrives in crisis.
    Some of it vanishes quietly, and forever.
    What happens to a world that forgets how to play?

    Read more
  2. Read more: Susan Greenfield: Creativity as a Neural Storm
    Susan Greenfield: Creativity as a Neural Storm

    Susan Greenfield: Creativity as a Neural Storm

    She doesn’t define creativity by output.
    She tracks it back to your neurons.
    Baroness Susan Greenfield is a neuroscientist who studies creativity as a side effect of neural plasticity, emotion, and change.
    To her, your brain is not a thing — it's a process.
    In this piece, we explore why understanding your brain’s inner weather might be the most radical creative tool you didn’t know you had.

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  3. Read more: The Pages That Misbehaved
    The Pages That Misbehaved

    The Pages That Misbehaved

    They didn’t follow rules.
    They rewrote what a magazine could be.
    Underground mags from the 60s and 70s used chaos as fuel for creativity.
    They experimented with layout, language, and purpose.
    They were loud, political, strange — and unforgettable.

    Sayonara Seventy Nine selects 7 standout titles that shaped counterculture through design and disruption.
    These weren’t just publications.
    They were creative acts of resistance.

    Read more