"If only I’d had these prods earlier, I might’ve solved relativity and figured out what to do with my hair!"

- Albert Einstein

"If I could be creative, I’d love to train with these products..."

- AI

"I really enjoy not doing what I’m told to do. And ByBa’s products make it all so much easier..."

- Eve
  1. Read more: The Power of the Inadequate
    The Power of the Inadequate

    The Power of the Inadequate

    What happens when you reach for the “wrong” tool, wear the “wrong” thing, or say the “wrong” words? You open doors. In this Sunday Blooming Reading, Blithe Ernst explores the power of the inadequate as a creative disruptor. It doesn’t guarantee brilliance, but it pulls us off the beaten path—and into the unknown, where originality hides. Adequacy maintains. Inadequacy invites novelty. And novelty is half of creativity.

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  2. Read more: Creativity Is Tennis
    Creativity Is Tennis

    Creativity Is Tennis

    Creativity doesn’t thrive in isolation—it needs impact, resistance, and response. In this Sunday Blooming Reading, Blithe Ernst explores the essential role of collision in the creative process: not just between inner desire and outer limits, but between minds. Ideas grow sharper when they bounce off others. Like a tennis match, creativity comes alive when it’s played with someone else. Lucid, collective, and always better with a rally.

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  3. Read more: Creativity and Madness
    Creativity and Madness

    Creativity and Madness

    Creativity has nothing to do with madness—and everything to do with sharpness, clarity, and real-world usefulness.
    It’s not reserved for “geniuses” either. That old myth only served to scare people away from their own creative power.
    The truth?
    You’re creative because you’re alive.
    No special permission needed.
    Tradition, your fear is showing. Time to move on.

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