Free play is not only a way to entertain children: it can also be a mirror of their emotions. This ByBa BAT invites us to see play as a bridge of family connection, an emotional language and an opportunity to tell children, through real presence: “What matters to you also matters to me.”

Emotional Core is a ByBa creative game that invites us to transform objects, ideas or problems by changing the emotion from which we perceive them. The dynamic asks you to choose a thing, identify its first sensation, replace it with another feeling and reformulate its function or existence from that new emotional bond. A playful way to feel differently and create differently.

A manifesto-like text on the existential value of creativity. Through music, humor, science, the city, identity and the very possibility of imagining alternatives, this ByBa BAT puts forward a radical idea: without creativity, we would not simply lose beauty or innovation; we would lose the capacity to constitute life, meaning, difference, freedom and future.