About the ByBa
A few months ago, there was a global selection of the most noble, charming, intelligent, and elegant people—truly exceptional individuals.
And the chosen ones (mostly to stay in touch with each other) created ByBa.
But let’s set our modesty aside for a moment: what we’re really here to do is create prods that make your natural creativity explode.
The world of professional creativity is so intensely focused on working ideas (and doing amazing things) that new processes, games, and generative dynamics often take a backseat.
The world of academia and creativity studies, meanwhile, is so focused on studying creativity (thank goodness) that it often doesn’t practice it—or make it accessible to everyone.
And the rest of human creativity (about 99.99% of it)—the everyday creativity of “regular” people—is often not even recognized in all its wonderful glory.
That’s precisely why we’re here (forget what we said at the beginning—it wasn’t entirely accurate).
What drives us is this mantra: Popularize, Accessibilize, and Personalize the Universe of Creativity.
We create prods (more than just products) and see them as excuses, as invitations, as little doors into creative time spaces. And that’s exactly what we propose: the same way you make time to scroll, make time to be unmistakably YOU. Enjoy creating your ideas.
So, what’s ByBa all about?
Not about us. It’s about your creative self—your best self.