Creative Insights

Antonin Artaud understood creativity as a force capable of disrupting perceptual automatisms and deeply altering human experience. Rather than producing artworks, he sought physical, sensory and psychological impact. His creative legacy remains essential because it challenges exhausted languages, anesthetized culture and the predictable structures shaping contemporary perception and creative behavior.

A critical ode that dismantles the idea of talent as an explanation for creativity. Through 47 arguments, it reveals how this concept blocks learning, hides process, and restricts creative access. In contrast, it proposes a view of creativity as practice, system, and action—accessible to all and grounded in development rather than innate gifts.

This article introduces the first Rabbit Hole from The Other: a format designed to expand creative thinking through connected concepts. Across five “falls,” it explores how language shapes perception. Access is free via subscription to The Golden Nose, where new Rabbit Holes will be released regularly.

The Other is the new ByBa Library: a curated collection of conceptual pieces designed to expand creative thinking. Featuring two formats—Papers and Rabbit Holes—it offers unusual, high-value content for creative minds. All documents will be free, accessible through subscription to The Golden Nose. The library launches April 5th with its first titles.

The Culture of the Thumb reduces experience to reaction, consumption, and binary judgment. The issue is not digital technology, but excess passivity. ByBa proposes creativity as the balancing force: not prohibition, but expansion. Creating restores initiative, meaning, and freedom. It’s not about leaving the phone, but reclaiming the whole hand.