Creative Insights

  1. Read more: What Is Creativity?
    What Is Creativity?

    What Is Creativity?

    Creativity is the ability to generate responses that are both new and useful. Far from being a gift reserved for a few or a skill exclusive to artists, it is a universal human capacity that can be developed. In this ByBa Cortex node, we explore what creativity really is, why it matters, and how it expands human possibilities.

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  2. Read more: The Weight of the Unthought
    The Weight of the Unthought

    The Weight of the Unthought

    This ByBa BAT highlights an everyday disconnection: adults experiencing their children as a burden while taking refuge in screens or rush. Through creative parenting, it proposes validating children’s flow, using the phone as a tool and replacing threat with anticipation, transforming adult reaction into relational intelligence and turning shared time into something deeply planted.

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  3. Read more: Emotional Core
    Emotional Core

    Emotional Core

    Emotional Core is a ByBa creative game that invites us to transform objects, ideas or problems by changing the emotion from which we perceive them. The dynamic asks you to choose a thing, identify its first sensation, replace it with another feeling and reformulate its function or existence from that new emotional bond. A playful way to feel differently and create differently.

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