Creative Insights

  1. Read more: Did You Know Your Creativity Has Biases?
    Did You Know Your Creativity Has Biases?

    Did You Know Your Creativity Has Biases?

    Creative biases are the automatic, unconscious pathways through which our mind generates ideas. ByBa identifies four: Modifying, Binding, Hybridizing, and Alienating. Understanding your natural bias — and learning the others — expands both personal and group creativity. Metacreativity turns instinctive creation into intentional creation. To grow creatively, you must train the biases that don’t come naturally.

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  2. Read more: Jane Jacobs: The Power of Creative Systemic Thinking
    Jane Jacobs, Cities for people, ByBa

    Jane Jacobs: The Power of Creative Systemic Thinking

    If today we can enjoy Greenwich Village and Little Italy in New York City, it's thanks to this woman. 
    (Eternally grateful to her because Robert Moses's Lower Manhattan Expressway never existed). 
    Explore the creative thinking of Jane Jacobs in this ByBa article
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  3. Read more: If the World Doesn’t Fit, Modify It!
    If the World Doesn’t Fit, Modify It!

    If the World Doesn’t Fit, Modify It!

    The article explores creative biases, focusing on the modification bias—transforming existing ideas into new forms through techniques like skeletization, radicalization (from Latin radix, "root"), and mutation. It highlights the importance of mastering creative processes to overcome blocks and innovate.
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  4. Read more: The First Square
    The First Square

    The First Square

    Before creating an idea, you already need another one: defining the reality that demands it. For instance, an original description of the problem.

    Learn more about this crucial concept of the reality model in this ByBa Bynsights article.

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