Creative Insights

  1. Read more: Association Density, a Key Creative Concept
    Association Density, a Key Creative Concept

    Association Density, a Key Creative Concept

    Association Density explains why some creatives never run out of ideas. Creativity doesn’t depend on single brilliant connections, but on the number of associations we can keep active at once. A dense mental ecosystem generates alternatives, resilience, and momentum. Train association density and creativity stops being intermittent—it becomes continuous, flexible, and reliable under pressure.

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  2. Read more: The First Seed of Creativity
    The First Seed of Creativity

    The First Seed of Creativity

    Creativity begins before techniques, skills, or professions. It starts with two fundamental acts: defining who you are and defining how you see the world. These two roots form the first seed of all creative activity. To be creative is to inhabit an identity and hold a subjective, singular view of reality. Everything else grows from there.

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  3. Read more: When We Ask Kids to Drop the Phone… Are We There?
    When We Ask Kids to Drop the Phone… Are We There?

    When We Ask Kids to Drop the Phone… Are We There?

    When we ask children to leave their phones, the real question is whether we’re truly present. This article reflects on adult example, coherence and presence, and how connection matters more than rules. Through simple creative games, families can reconnect, listen, and play together—nurturing creativity, emotional awareness and meaningful bonds beyond the screen.

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  4. Read more: Deep Creativity in Your Next Brainstorm
    Deep Creativity in Your Next Brainstorm

    Deep Creativity in Your Next Brainstorm

    Deep creativity in brainstorms requires distance, rupture, and collision. Root-changer questions bypass habitual patterns by challenging core assumptions. Impossible ideas act as psychological anchors that push thinking into distant territories. Conceptual collision maps force unrelated systems to interact, generating productive friction. Together, these techniques shift brainstorms from incremental improvement to structural, high-impact creative exploration.

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  5. Read more: Where Creativity So Often Fails
    Where Creativity So Often Fails

    Where Creativity So Often Fails

    Many ideas fail not because they lack brilliance, but because they ignore the human variable of use. Abstract solutions designed for abstract users collapse in real life. Creativity is relational or it isn’t creativity at all: it must work for others, not just for its creator. Prototyping, testing, and iterating exist to reduce this silent failure.

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  6. Read more: The Supreme Importance of Play
    The Supreme Importance of Play

    The Supreme Importance of Play

    Play is essential for children’s emotional, social and creative development. Through play, children express emotions, build relationships, manage frustration and strengthen self-esteem. Playing as a family creates meaningful bonds and shared memories. Far from being a waste of time, play is an investment in wellbeing, creativity and lifelong connection.

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