Creative Insights

Creativity is the ability to generate responses that are both new and useful. Far from being a gift reserved for a few or a skill exclusive to artists, it is a universal human capacity that can be developed. In this ByBa Cortex node, we explore what creativity really is, why it matters, and how it expands human possibilities.

Creating a safe space to talk with your children does not depend on one big conversation, but on many everyday micro-conversations. This ByBa Penguin offers simple gestures, playful tools and listening rituals to help children express emotions, tell the truth, ask questions and develop trust, communication and creativity from early childhood at home with confidence.

A manifesto-like text on the existential value of creativity. Through music, humor, science, the city, identity and the very possibility of imagining alternatives, this ByBa BAT puts forward a radical idea: without creativity, we would not simply lose beauty or innovation; we would lose the capacity to constitute life, meaning, difference, freedom and future.

In times of heat, tiredness, end-of-school transitions and changing routines, children’s emotions can become more intense. This ByBa Penguin offers simple games to help families support, validate and regulate big feelings at home, turning play into a form of emotional containment and connection.

Creativity doesn’t use the creator—the creator is the raw material. This piece presents an identity-based view of creativity, where thinking, feeling, and perceiving form the real workshop. Everything you absorb becomes part of your system. Working on creativity ultimately means working on yourself as living, ever-changing material.