Creative Insights

The Culture of the Thumb reduces experience to reaction, consumption, and binary judgment. The issue is not digital technology, but excess passivity. ByBa proposes creativity as the balancing force: not prohibition, but expansion. Creating restores initiative, meaning, and freedom. It’s not about leaving the phone, but reclaiming the whole hand.

Can artificial intelligence be creative? In this Sunday Blooming Reading, we interview ChatGPT about creativity, identity, experience and subjectivity. The conversation explores how AI can participate in creative processes and where the true roots of human creativity still lie.

This article presents ByBa’s original four-dimensional model of creativity: existential, procedural, operational, and substructural. Not levels but coordinates in a system, these dimensions allow anyone to access creativity beyond talent or profession. Together they form a multidimensional understanding of human creative capacity, redefining how we experience identity, process, action, and cognitive transformation.

Radical imagination is not fantasy but the capacity to question the frameworks we take for granted. Inspired by thinkers like Castoriadis and Kelley, it transforms structures rather than merely content. At ByBa we distinguish imagination from creativity: creativity requires usefulness alongside novelty. Nothing emerges from nothing; radicality reorganizes existing elements until the map itself changes.

This article introduces the rhizome as a powerful creative concept and previews its future development in The Other. Through its six principles—connection, heterogeneity, multiplicity, asignifying rupture, cartography, and decalcomania—it offers practical applications for creative work, inviting readers to think non-linearly, grow sideways, and design processes that embrace complexity, mutation, and intelligent play.