Creative Insights

Antonin Artaud understood creativity as a force capable of disrupting perceptual automatisms and deeply altering human experience. Rather than producing artworks, he sought physical, sensory and psychological impact. His creative legacy remains essential because it challenges exhausted languages, anesthetized culture and the predictable structures shaping contemporary perception and creative behavior.

This article explores how handwriting strengthens learning, memory, concentration and emotional well-being. Drawing from neuroscience research, it proposes recovering notebooks as tools for cognitive and creative development in children, adults and older people. An invitation to slow down, think more deeply and reconnect with the meaningful value of the physical trace.

In a world saturated with photos and videos, this article explores the value of remembering together as a way to create real connection. Drawing from systemic psychology, it invites families to turn digital memories into shared stories that strengthen bonds, build belonging, and support emotional well-being through conversation and shared experience.

Radical imagination is not fantasy but the capacity to question the frameworks we take for granted. Inspired by thinkers like Castoriadis and Kelley, it transforms structures rather than merely content. At ByBa we distinguish imagination from creativity: creativity requires usefulness alongside novelty. Nothing emerges from nothing; radicality reorganizes existing elements until the map itself changes.