Creative Insights

Critical thinking is the superpower that enables children and teenagers to question, argue and decide better. Through key questions, they develop autonomy, personal judgment and the ability to face social pressure, information and real-life problems with clarity, responsibility and greater freedom.

“Key questions” transform everyday conversations into powerful tools to develop children’s critical thinking, creativity, and decision-making. No extra activities or resources are needed—just better questions that open new ways of thinking and help children explore, reflect, and grow.

This article introduces the first Rabbit Hole from The Other: a format designed to expand creative thinking through connected concepts. Across five “falls,” it explores how language shapes perception. Access is free via subscription to The Golden Nose, where new Rabbit Holes will be released regularly.

The Other is the new ByBa Library: a curated collection of conceptual pieces designed to expand creative thinking. Featuring two formats—Papers and Rabbit Holes—it offers unusual, high-value content for creative minds. All documents will be free, accessible through subscription to The Golden Nose. The library launches April 5th with its first titles.

Lady Marjory Allen revolutionized children’s design by creating adventure playgrounds—spaces where kids build, explore, and play freely. She championed child-friendly cities, nature-based environments, inclusion, and listening to children. Her legacy shows that play is not leisure but a fundamental tool for creative, emotional, and social development in childhood.