Creative Insights

  1. Read more: In Search of the Perfect Idea
    In Search of the Perfect Idea

    In Search of the Perfect Idea

    The perfect idea is a mythical object: we must search for it, believe it exists, and know it can never be reached. Its pursuit elevates creative quality, sustains an ethic of excellence, and prevents paralysis. Understanding that it is not unique but multiple frees creativity from the obsession with a single path and celebrates diversity.

    Read more
  2. Read more: 3 Ways to Make Students More Original
    3 Ways to Make Students More Original

    3 Ways to Make Students More Original

    Originality grows when education is treated as a playground, not a results factory. Rewarding risk over precision builds courage. Daily micro-exercises of remote connection train associative thinking without adding workload. The two-version system separates emotional creation from rational refinement, protecting fragile ideas. These three tools help students become more original while keeping learning playful, exploratory, and deeply human.

    Read more
  3. Read more: The Stock
    The Stock

    The Stock

    Creative Stock is the total material a creative mind is made of: experiences, culture, senses, ideas, and encounters. Built across a lifetime, it shapes what and how we create. When taste alone curates it, creativity flattens. When diversity, discomfort, and the unexpected enter, creative potential multiplies. A rich stock is the foundation of powerful creative connection.

    Read more
  4. Read more: Merry Creatmass!
    Merry Creatmass!

    Merry Creatmass!

    The holidays offer a unique opportunity to create as a family. Through sensory crafts, participatory decoration and shared experiences, children develop creativity, language, belonging and confidence. Creating together isn’t about perfect results, but about living connections. Shared creativity teaches children how to imagine, relate and build meaning from an early age.

    Read more
  5. Read more: 3 Ways to Protect Your Creativity From AI
    3 Ways to Protect Your Creativity From AI

    3 Ways to Protect Your Creativity From AI

    Creativity is best protected from AI by moving where it cannot follow: depth. Root thinking questions assumptions instead of remixing outputs. Embodied creativity involves emotion, experience, and the body—not just cognition. First-person narratives bring subjectivity and meaning that no algorithm can replicate. In an age of volume, depth becomes the true creative advantage.

    Read more
  6. Read more: Did You Know Your Creativity Has Biases?
    Did You Know Your Creativity Has Biases?

    Did You Know Your Creativity Has Biases?

    Creative biases are the automatic, unconscious pathways through which our mind generates ideas. ByBa identifies four: Modifying, Binding, Hybridizing, and Alienating. Understanding your natural bias — and learning the others — expands both personal and group creativity. Metacreativity turns instinctive creation into intentional creation. To grow creatively, you must train the biases that don’t come naturally.

    Read more