Creative Insights

Free play is not only a way to entertain children: it can also be a mirror of their emotions. This ByBa BAT invites us to see play as a bridge of family connection, an emotional language and an opportunity to tell children, through real presence: “What matters to you also matters to me.”

Emotional Core is a ByBa creative game that invites us to transform objects, ideas or problems by changing the emotion from which we perceive them. The dynamic asks you to choose a thing, identify its first sensation, replace it with another feeling and reformulate its function or existence from that new emotional bond. A playful way to feel differently and create differently.

A manifesto-like text on the existential value of creativity. Through music, humor, science, the city, identity and the very possibility of imagining alternatives, this ByBa BAT puts forward a radical idea: without creativity, we would not simply lose beauty or innovation; we would lose the capacity to constitute life, meaning, difference, freedom and future.

In times of heat, tiredness, end-of-school transitions and changing routines, children’s emotions can become more intense. This ByBa Penguin offers simple games to help families support, validate and regulate big feelings at home, turning play into a form of emotional containment and connection.

Antonin Artaud understood creativity as a force capable of disrupting perceptual automatisms and deeply altering human experience. Rather than producing artworks, he sought physical, sensory and psychological impact. His creative legacy remains essential because it challenges exhausted languages, anesthetized culture and the predictable structures shaping contemporary perception and creative behavior.