The Stock

At ByBa, when we talk about Stock, we’re not talking about inventory.
We’re talking about something much more essential.

Stock is the totality of materials a creative mind is made of.

And when we say “materials,” we mean it in the broadest possible sense — not only for professionals, but for anyone who creates, solves, imagines, or shapes their own life.

Your stock includes:

• experiences lived and remembered

• images seen and forgotten (but not lost)

• words, languages, expressions, and concepts

• sounds, rhythms, silences

• textures, movements, gestures, choreographies

• smells, flavors, sensory impressions

• cultural regions, schools of thought, manifestos

• underground movements and marginal ideas

• foreign cultures and what can only be thought from within them

• objects designed in other times, places, and logics

• conversations with known and unknown people

And beyond all of this: an actual infinity — not a “near infinity,” but a real one.

Your Stock Is a Lifelong, Invisible Work

Every creative person builds their stock over a lifetime.
It’s a silent, undeclared masterpiece.

The first element entered your stock before you were born — through sounds, emotions, rhythms, and presences.
The last element will enter at the exact moment of your death.

You never stop building it.

Even when you think you’re “not creating,” you are collecting.
Even when you’re passive, something is being added.

Your stock is always growing — the only question is how.

Why Taste Is a Terrible Curator

One of the most common mistakes creatives make is letting personal taste curate their stock.

Taste only selects what feels good, familiar, beautiful, or satisfying.
If you let taste decide, your stock becomes:

• elegant but narrow

• personal but flat

• coherent but poor

You end up with a monochrome stock.

But creativity doesn’t thrive on comfort alone.

The uncomfortable, the ugly, the awkward, the disturbing, the incomprehensible — all of these generate massive insight.
They challenge your patterns, refute your biases, and force new connections.

Surrounding yourself with what you don’t immediately like is not a threat to your identity —
it’s an expansion of it.

Each encounter with the unexpected adds new rooms to the palace of your mind.

Stock and the Core Dynamic of Creativity

One of the most fundamental dynamics of creativity is connection.

Ideas emerge when elements meet — collide, combine, contradict, hybridize.
But you can only connect what you have.

A rich, vast, heterogeneous stock multiplies your creative potential because it multiplies the number of possible connections.

The larger and more diverse your stock, the more unexpected — and powerful — your ideas can become.

Creativity is not only about talent or skill.
It is about what you have available to connect.

A Living Invitation

This is why, at ByBa, we created The Stockpile — a content line dedicated to enriching your personal stock.

Through dynamics, manifestos, underground culture, and unexpected people, its goal is simple:
to feed your mind with material that expands what you can think, imagine, and create.

You can find The Stockpile regularly on our Instagram.

Because in the long run, a cultured creative is not just more informed —
they are more free.