Creative Insights

A manifesto-like text on the existential value of creativity. Through music, humor, science, the city, identity and the very possibility of imagining alternatives, this ByBa BAT puts forward a radical idea: without creativity, we would not simply lose beauty or innovation; we would lose the capacity to constitute life, meaning, difference, freedom and future.

In times of heat, tiredness, end-of-school transitions and changing routines, children’s emotions can become more intense. This ByBa Penguin offers simple games to help families support, validate and regulate big feelings at home, turning play into a form of emotional containment and connection.

Antonin Artaud understood creativity as a force capable of disrupting perceptual automatisms and deeply altering human experience. Rather than producing artworks, he sought physical, sensory and psychological impact. His creative legacy remains essential because it challenges exhausted languages, anesthetized culture and the predictable structures shaping contemporary perception and creative behavior.

The Thomas theorem states that if situations are defined as real, their consequences become real. This article explores its double impact on creativity: how ideas perceived as possible transform reality, and how creative self-perception changes human behavior. Creativity appears here as perception, freedom, and the active construction of new possibilities.

This article explores how handwriting strengthens learning, memory, concentration and emotional well-being. Drawing from neuroscience research, it proposes recovering notebooks as tools for cognitive and creative development in children, adults and older people. An invitation to slow down, think more deeply and reconnect with the meaningful value of the physical trace.