Creative Insights

  1. Read more: Parents Then, Parents Now
    Parents Then, Parents Now

    Parents Then, Parents Now

    This article explores how the adult role in play has evolved—from supervising to accompanying. Through shared play, families strengthen bonds, support emotional development and expand creativity. It includes three simple games designed to foster connection, communication and creative growth through presence and shared enjoyment.

    Read more
  2. Read more: When conflict shows up, play can turn the volume down
    When conflict shows up, play can turn the volume down

    When conflict shows up, play can turn the volume down

    When conflict arises at home, creative play can shift everything. This article explores how creativity, listening and play help families de-escalate tension, externalize problems and restore connection. Through three simple games, we show how to move from “you versus me” to “us facing the problem together”.

    Read more
  3. Read more: Universe 25
    Universe 25

    Universe 25

    Universe 25 was an experiment with mice that revealed how societies can collapse without scarcity, purely through social saturation. This article connects that collapse to human creativity: when symbolic margins disappear, action loses meaning and creativity fades. A cultural warning for societies overloaded with stimuli, expectations, and constant relational density.

    Read more
  4. Read more: The First Seed of Creativity
    The First Seed of Creativity

    The First Seed of Creativity

    Creativity begins before techniques, skills, or professions. It starts with two fundamental acts: defining who you are and defining how you see the world. These two roots form the first seed of all creative activity. To be creative is to inhabit an identity and hold a subjective, singular view of reality. Everything else grows from there.

    Read more
  5. Read more: In Search of the Perfect Idea
    In Search of the Perfect Idea

    In Search of the Perfect Idea

    The perfect idea is a mythical object: we must search for it, believe it exists, and know it can never be reached. Its pursuit elevates creative quality, sustains an ethic of excellence, and prevents paralysis. Understanding that it is not unique but multiple frees creativity from the obsession with a single path and celebrates diversity.

    Read more
  6. Read more: The Early Years: The Most Powerful Creative Laboratory on the Planet.
    The Early Years: The Most Powerful Creative Laboratory on the Planet.

    The Early Years: The Most Powerful Creative Laboratory on the Planet.

    In the early years, your baby learns by creating. Every object they touch, shake or bite becomes a tiny experiment to understand how the world works. Their thinking is rooted in the body and senses; repetition is not routine but research. Supporting them with calm presence fuels their curiosity, imagination and natural ability to explore and discover.

    Read more