Creative Insights

A manifesto-like text on the existential value of creativity. Through music, humor, science, the city, identity and the very possibility of imagining alternatives, this ByBa BAT puts forward a radical idea: without creativity, we would not simply lose beauty or innovation; we would lose the capacity to constitute life, meaning, difference, freedom and future.

Antonin Artaud understood creativity as a force capable of disrupting perceptual automatisms and deeply altering human experience. Rather than producing artworks, he sought physical, sensory and psychological impact. His creative legacy remains essential because it challenges exhausted languages, anesthetized culture and the predictable structures shaping contemporary perception and creative behavior.

The Thomas theorem states that if situations are defined as real, their consequences become real. This article explores its double impact on creativity: how ideas perceived as possible transform reality, and how creative self-perception changes human behavior. Creativity appears here as perception, freedom, and the active construction of new possibilities.

Creativity doesn’t use the creator—the creator is the raw material. This piece presents an identity-based view of creativity, where thinking, feeling, and perceiving form the real workshop. Everything you absorb becomes part of your system. Working on creativity ultimately means working on yourself as living, ever-changing material.

Createfillment means fulfillment through creativity. This piece reframes creativity beyond expression, presenting it as a central force connecting intelligence, wellbeing, connection, development, play, and freedom. It’s not a separate skill but an essential human condition. To be creative is, ultimately, a way of being—and a way of fully living.