Creative Insights

  1. Read more: Lantern
    Lantern

    Lantern

    Lantern is the new ByBa Observatory of Creativity, Curiosity and Culture. It listens to global conversations about creativity and cultural change, transforming social signals into insights and research reports. By observing how ideas circulate in society, Lantern aims to illuminate emerging patterns and questions shaping creativity today. Access to its reports will soon be available through The Golden Nose.

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  2. Read more: Exclusive Interview with ChatGPT on Creativity
    Exclusive Interview with ChatGPT on Creativity

    Exclusive Interview with ChatGPT on Creativity

    Can artificial intelligence be creative? In this Sunday Blooming Reading, we interview ChatGPT about creativity, identity, experience and subjectivity. The conversation explores how AI can participate in creative processes and where the true roots of human creativity still lie.

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  3. Read more: The 4 Dimensions of Creativity
    The 4 Dimensions of Creativity

    The 4 Dimensions of Creativity

    This article presents ByBa’s original four-dimensional model of creativity: existential, procedural, operational, and substructural. Not levels but coordinates in a system, these dimensions allow anyone to access creativity beyond talent or profession. Together they form a multidimensional understanding of human creative capacity, redefining how we experience identity, process, action, and cognitive transformation.

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  4. Read more: Radical Imagination
    Radical Imagination

    Radical Imagination

    Radical imagination is not fantasy but the capacity to question the frameworks we take for granted. Inspired by thinkers like Castoriadis and Kelley, it transforms structures rather than merely content. At ByBa we distinguish imagination from creativity: creativity requires usefulness alongside novelty. Nothing emerges from nothing; radicality reorganizes existing elements until the map itself changes.

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  5. Read more: The Rhizome
    The Rhizome

    The Rhizome

    This article introduces the rhizome as a powerful creative concept and previews its future development in The Other. Through its six principles—connection, heterogeneity, multiplicity, asignifying rupture, cartography, and decalcomania—it offers practical applications for creative work, inviting readers to think non-linearly, grow sideways, and design processes that embrace complexity, mutation, and intelligent play.

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  6. Read more: 7 Pieces of Advice for Students in Creative Fields
    7 Pieces of Advice for Students in Creative Fields

    7 Pieces of Advice for Students in Creative Fields

    Studying a creative career is not about fitting into a profession but reshaping it. These seven pieces of advice encourage play, critical thinking, questioning, and embodiment of discipline. Creativity starts during formation, not after graduation. Use university as a laboratory to build a unique professional identity driven by intelligence and play.

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