Creative Insights

Lantern is the new ByBa Observatory of Creativity, Curiosity and Culture. It listens to global conversations about creativity and cultural change, transforming social signals into insights and research reports. By observing how ideas circulate in society, Lantern aims to illuminate emerging patterns and questions shaping creativity today. Access to its reports will soon be available through The Golden Nose.

Universe 25 was an experiment with mice that revealed how societies can collapse without scarcity, purely through social saturation. This article connects that collapse to human creativity: when symbolic margins disappear, action loses meaning and creativity fades. A cultural warning for societies overloaded with stimuli, expectations, and constant relational density.

Creative Stock is the total material a creative mind is made of: experiences, culture, senses, ideas, and encounters. Built across a lifetime, it shapes what and how we create. When taste alone curates it, creativity flattens. When diversity, discomfort, and the unexpected enter, creative potential multiplies. A rich stock is the foundation of powerful creative connection.

She doesn’t define creativity by output.
She tracks it back to your neurons.
Baroness Susan Greenfield is a neuroscientist who studies creativity as a side effect of neural plasticity, emotion, and change.
To her, your brain is not a thing — it's a process.
In this piece, we explore why understanding your brain’s inner weather might be the most radical creative tool you didn’t know you had.

They didn’t follow rules.
They rewrote what a magazine could be.
Underground mags from the 60s and 70s used chaos as fuel for creativity.
They experimented with layout, language, and purpose.
They were loud, political, strange — and unforgettable.

Sayonara Seventy Nine selects 7 standout titles that shaped counterculture through design and disruption.
These weren’t just publications.
They were creative acts of resistance.