Creative Insights

  1. Read more: Joan Ganz Cooney
    Joan Ganz Cooney

    Joan Ganz Cooney

    Joan Ganz Cooney understood that television could be far more than entertainment: it could bring learning to children with limited access to preschool education. By bringing educators, researchers and artists together through Sesame Street, she turned creativity, research and collaboration into tools for inclusion. Her legacy reminds us that creating can also mean opening opportunities where they were missing.

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  2. Read more: Tove Jansson
    Tove Jansson

    Tove Jansson

    Tove Jansson created, through the Moomins, a universe where very different characters could live together without surrendering their individuality. Born during the war years, her stories combine shelter, freedom, friendship and uncertainty. Her creative legacy invites families and educators to imagine spaces where belonging does not mean becoming alike, but finding room while remaining different.

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  3. Read more: Jim Henson
    Jim Henson

    Jim Henson

    Jim Henson transformed fabric, voices, movements and everyday objects into characters capable of inspiring affection across generations. His work reminds us that creativity often begins before it becomes visible: in observation, silence and inner imagination. For children and adults alike, his creatures also teach us to grant identity, story and value to things that initially seem unlikely.

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  4. Read more: María Elena Walsh
    María Elena Walsh

    María Elena Walsh

    María Elena Walsh transformed absurdity, wordplay and imagination into gateways towards new ways of seeing. Her songs and stories did more than entertain children: they legitimised their questions and invited them to alter the rules of possibility. Her creative legacy reminds us that imagining also means giving an impossible idea permission to keep growing.

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  5. Read more: Playful London
    Playful London

    Playful London

    This ByBa BAT continues the journey begun in Amsterdam and arrives in postwar London, where Lady Allen transformed bombed sites into adventure playgrounds. There, children did not only interpret space: they could build it, dismantle it and transform it. A reflection on play, ruins, open materials and creativity as reconstruction.

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  6. Read more: The City Open to Play
    The City Open to Play

    The City Open to Play

    This ByBa BAT begins with a dirt hole in Buenos Aires and reaches Aldo van Eyck’s playgrounds in Amsterdam to ask how much a space really needs in order to awaken play. It proposes seeing the creative city not as the one offering more activities, but as the one leaving more possibilities open.

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