Creative Insights

Lady Marjory Allen revolutionized children’s design by creating adventure playgrounds—spaces where kids build, explore, and play freely. She championed child-friendly cities, nature-based environments, inclusion, and listening to children. Her legacy shows that play is not leisure but a fundamental tool for creative, emotional, and social development in childhood.

The Culture of the Thumb reduces experience to reaction, consumption, and binary judgment. The issue is not digital technology, but excess passivity. ByBa proposes creativity as the balancing force: not prohibition, but expansion. Creating restores initiative, meaning, and freedom. It’s not about leaving the phone, but reclaiming the whole hand.

Lantern is the new ByBa Observatory of Creativity, Curiosity and Culture. It listens to global conversations about creativity and cultural change, transforming social signals into insights and research reports. By observing how ideas circulate in society, Lantern aims to illuminate emerging patterns and questions shaping creativity today. Access to its reports will soon be available through The Golden Nose.

Can artificial intelligence be creative? In this Sunday Blooming Reading, we interview ChatGPT about creativity, identity, experience and subjectivity. The conversation explores how AI can participate in creative processes and where the true roots of human creativity still lie.

This article presents ByBa’s original four-dimensional model of creativity: existential, procedural, operational, and substructural. Not levels but coordinates in a system, these dimensions allow anyone to access creativity beyond talent or profession. Together they form a multidimensional understanding of human creative capacity, redefining how we experience identity, process, action, and cognitive transformation.