Creative Insights

The Other is the new ByBa Library: a curated collection of conceptual pieces designed to expand creative thinking. Featuring two formats—Papers and Rabbit Holes—it offers unusual, high-value content for creative minds. All documents will be free, accessible through subscription to The Golden Nose. The library launches April 5th with its first titles.

Lantern is the new ByBa Observatory of Creativity, Curiosity and Culture. It listens to global conversations about creativity and cultural change, transforming social signals into insights and research reports. By observing how ideas circulate in society, Lantern aims to illuminate emerging patterns and questions shaping creativity today. Access to its reports will soon be available through The Golden Nose.

We love change and resist it at the same time. This paradox is not moral but biological: the brain desires novelty while fearing its cost. Through a short story, this article explores why creativity is often treated as a luxury, when in fact it is a fundamental necessity to reduce stress, adapt, and remain alive and curious.

This article introduces Loris Malaguzzi, founder of the Reggio Emilia approach, and his vision of the child’s “hundred languages”. A pedagogy rooted in listening, creativity, play and collective learning, where families and communities support capable, curious children in constructing knowledge from early childhood.

Curiosity isn’t singular. It’s a diverse ecosystem of drives — from epistemic and perceptual to morbid and transformational. This article explores the main types identified in research and how each fuels creativity in unique ways. From octopuses to poets, curiosity is what makes minds move. Discover your own mix — and how it might lead you to create.