Creative Insights

Lantern is the new ByBa Observatory of Creativity, Curiosity and Culture. It listens to global conversations about creativity and cultural change, transforming social signals into insights and research reports. By observing how ideas circulate in society, Lantern aims to illuminate emerging patterns and questions shaping creativity today. Access to its reports will soon be available through The Golden Nose.

Can artificial intelligence be creative? In this Sunday Blooming Reading, we interview ChatGPT about creativity, identity, experience and subjectivity. The conversation explores how AI can participate in creative processes and where the true roots of human creativity still lie.

This article presents ByBa’s original four-dimensional model of creativity: existential, procedural, operational, and substructural. Not levels but coordinates in a system, these dimensions allow anyone to access creativity beyond talent or profession. Together they form a multidimensional understanding of human creative capacity, redefining how we experience identity, process, action, and cognitive transformation.

We love change and resist it at the same time. This paradox is not moral but biological: the brain desires novelty while fearing its cost. Through a short story, this article explores why creativity is often treated as a luxury, when in fact it is a fundamental necessity to reduce stress, adapt, and remain alive and curious.

Creativity begins before techniques, skills, or professions. It starts with two fundamental acts: defining who you are and defining how you see the world. These two roots form the first seed of all creative activity. To be creative is to inhabit an identity and hold a subjective, singular view of reality. Everything else grows from there.