open signals

Creativity is entering a new phase: dialogue with artificial intelligence systems. Drawing on studies, usage analyses and observable patterns across digital communities, this Open Signal explores four recurring ways people are using ChatGPT to create: brainstorming, creative unblocking, stylistic modulation and narrative construction. A first look at the emerging phenomenon of conversational creativity with AI.

Europe is no longer discovering the problem of screens: it is trying to organize it. The conversation around attention, well-being and technology has moved beyond individual experience and become a public, multilingual and persistent concern. The challenge is no longer awareness, but connecting dispersed conversations and turning them into shared frameworks for understanding, education and institutional action.

The global conversation around digital detox is not a debate but an accumulation of individual experiences. There is no polarization, only implicit consensus: something isn’t working in our relationship with technology. Yet this consensus does not generate structure or collective action. The phenomenon reveals a key cultural phase: we understand the problem, but don’t yet know how to organize a shared response.

In Spain, digital detox is not experienced as an individual practice but as a collective concern focused on childhood and education. The conversation is led by families, not institutions, and remains in a phase of definition rather than action. This reveals a key shift: the issue is no longer personal, but cultural.