Discover your creative bias — and make it your superpower

A creativity test unlike anything you've seen — part science, part play, all you. Discover how your mind really makes ideas… then push it further than you ever thought possible.

See how it works:

Side effects of creative discovery

“Taking the test made me realize I almost always rely on hybridizing opposites. Now I’m exploring other creative biases — and it’s expanding how I think.”

- Senior Brand Strategist, Amsterdam, creative consultancy

“One of my favorite things is remixing the games and playing them again — each round gets easier, wilder, and more fun.”

- Game Designer, Barcelona, indie gaming scene

“I’m on my third round of the test and exercises, and I can feel it: more fluency, more range, more creative moves I didn’t have before.”

- Visual Artist & Educator, New York, arts education

FAQs

  • It doesn't measure — it identifies.

    Instead of giving you a creativity score, this test reveals your dominant creative biases: your natural ways of generating ideas.

    While traditional tests leave you with a number and little else, What Kind of Creativity Is Yours? places you on a map of creative biases, so you can actually work on expanding your creative potential.

  • The box includes 12 creative challenges (scenarios) and 12 training exercises (games).

    But here's the twist: each game reveals its inner logic, so you can create infinite variations.

    We even show you how.

    So yes — you start with 24 activities… but they’re just the beginning.

  • It’s built on the concept of creative biases — unconscious patterns in how we create, just like cognitive biases affect how we think.

    There are four major creative biases. Most people use one or two, often without realizing it.

    This test helps you identify your natural bias, develop it, and stretch toward the ones you don’t yet use — broadening your creative repertoire.

  • Not at all!

    You can take the test in multiple ways:

    you to yourself, you to someone else, someone to you, or even group to group.

    And because there’s both a Light and a Deep version, it works just as well solo or in playful settings — even with friends around a table.

  • Not at all.

    This is a book on creativity, a test to locate your bias, and a creative gym to train it.

    You start with the test to understand your starting point, and then move into games and exercises designed to grow your creative power.

  • Fluency is the ability to generate many ideas of the same kind.

    Flexibility is the ability to come up with different kinds of ideas.

    These exercises train both: you'll get better at producing more ideas — and more diverse ones.

  • Absolutely — and you should.

    This test is designed to be taken multiple times, ideally every few months.

    With just 3 scenario cards and one test sheet, you're good to go. The box includes 12 scenario cards and multiple sheets, allowing at least 4 full runs without repeating.

    Even repeating the same cards later helps you track how your creativity evolves over time.

  • Because creativity is not just a gift — it’s a skill.

    It can be observed, understood, and strengthened with the right tools.

    This test helps you reflect on how you currently create, and then guides you from that exact point to unlock and expand your full creative potential.

  • There are 12 scenario cards in the box, but you only need 3 to take the test.

    Each challenge is based on a different creative trigger — from inner tensions to external pressures, from rational prompts to emotional drives.

    They help reveal how you respond creatively when something pushes you to act.

  • First, by discovering your creative type, you're boosting your metacognition — your ability to think about how you think. That alone can transform your creative practice.

    Then, each game is designed to develop one specific bias.

    You’ll begin with your dominant bias and gradually train the ones furthest from your comfort zone — expanding how you create, step by step.